About me 🍇
I’m Pauline, a UX designer combining storytelling mastery with agile design to create user-centric solutions that drive measurable business success and genuine customer delight.
I’ve led end-to-end design initiatives, guiding projects through every stage of the design thinking process—from user research and journey mapping to prototyping and usability testing. I work collaboratively with multiple stakeholders, including developers and product managers, to align user needs with business goals and bring ideas to life. Before transitioning to UX, I spent 10 years solving creative and technical challenges in the film industry as a cinematographer, where I sharpened my visual literacy, problem-solving skills, and ability to collaborate effectively in cross-functional teams. Honestly, I’m still amazed at how similar these two disciplines are in so many ways.
In film, storyboards visualize a character’s journey, test ideas early, and align everyone on a shared vision. In UX design, user flows, and journey maps serve the same purpose—mapping and refining the user experience step by step.
About me 🍇
I’m Pauline, a UX designer combining storytelling mastery with agile design to create user-centric solutions that drive measurable business success and genuine customer delight.
I’ve led end-to-end design initiatives, guiding projects through every stage of the design thinking process—from user research and journey mapping to prototyping and usability testing. I collaborate with multiple stakeholders, including developers and product managers, to align user needs with business goals and bring ideas to life. Before transitioning to UX, I spent 10 years solving creative and technical challenges in the film industry as a cinematographer, where I sharpened my visual literacy, problem-solving skills, and ability to collaborate effectively in cross-functional teams.
In film, storyboards visualize a character’s journey, test ideas early, and align everyone on a shared vision. In UX design, user flows and journey maps serve the same purpose—mapping and refining the user experience step by step.
Previsualization and floor plan diagrams in film translate to wireframes in UX, shaping spaces to ensure clarity and purpose. These shared processes reflect the iterative nature of both disciplines, where ideas are tested, refined, and realized through cross-functional collaboration.
The audience is at the heart of both filmmaking and UX. My ability to empathize and tell compelling stories helps me communicate user needs and create designs that deeply connect with users. These impactful solutions create meaningful user experiences and drive measurable business success. I thrive in collaborative environments, where I combine empathy, innovation, and continuous learning to deliver exceptional results.